Social Marketing Ethics
Tuesday, April 7th, 2009
Ethics and social responsibility are extremely important in marketing today.?
Ethics and social responsibility are extremely important in marketing today.
Pick a product or service currently marketed that “bothers” you.
Discuss what you think to be the ethical implications of the product’s or service’s introduction into the market place.
Discuss what you would do (or change) if you were the marketing manager in charge of that offering.
Discuss whether you think the product should be marketed or not.
Ciggerettes and alcohol
Your Personal Ethics Matter When Engaging in Social Media Communities (Chapter 18)
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