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Tuesday, July 1st, 2008The outbreak of the influx of electronic marketing channels is expected to survive the short term risk is a toss
The outbreak of the influx of electronic marketing channels is expected to survive the short term risk is a toss
Currently, both the IT industry, electronic industry, the media and even the fashion industry is talking about the same topic “books”, and this year is almost close to Sony VGP-BPL2 Battery brands Sharu or ready to announce the size of this market, then bring the digital effects MP3 a vivid picture, while the effect of e-books are expected to bring broader and larger amount of new markets.
According to an authoritative market research firm Forecast: 2012 Global shipments of electronic readers from 150,000 in 2007 rose to 18,300,000 units on stage. This is a hundredfold increase in space.
Competition risk across the upstream and downstream industries
As a representative of the upstream industry chain, China Mobile has begun to enter the eBook market, and in the field of electronic content distribution. Last year in August, China Mobile orders to Foxconn procurement eBook product, the news quite meaningful for the electronic industry. Industry forecasts, China Mobile’s ambition in the electronic book market is not just operational, but to control the whole industry chain.
In the downstream industry, content providers, the grand network was 26 December 2009 established an independent subsidiary “shell electronic” to operate e-book. Journal of the nation’s largest network of web sites Longyuan journal late last year also introduced the “Long Yuan reader,” “Long Yuan reader” Long Yuan announced the launch of the official journal network hardware products into the market. According to the news on April 12 said the China Publishing Group’s electronic reader products is expected to be available this month. This is the basic representative of many content providers now mentality, and only money, investment, opportunity, are intended to come in “a great fishing.”
Total manufacturing level in the IT brand is more, including HP, Samsung, Dell, Lenovo, Huawei, the Great Wall, Founder, Changhong, ASUS, Tsinghua Tongfang, Newman, Huaqi, BenQ, etc., almost all of James was on top of IT brands are planning to grab a slice of this market in the. What’s more, this is a huge potential, but also a lot of money profits, new product lines.
The real battle to save the contents of paper media?
Of course, the books really hot, warm from iPad advance. APPLE M7318 Battery arrival of the iPad, then complete the e-book introduction to the content level of war.
April 3, iPad listed in the United States, News Corp. Chairman Rupert Murdoch to iPad “can save paper media” positive evaluation, the businessman’s eyes, this Tablet PC screen, we can see another path leading to pay charge read avenue. From one side to illustrate the content of e-books compete for the final focus of the industry.
In the U.S. market, Amazon and Sony accounted for more than 80% share. Both, the contents of the resource has also been set up molding: Amazon e-book business has a mature platform, Sony 2009, Google was the content of resources through the joint.
However, the domestic electronic companies, neither Amazon-like platform, resources and hardware manufacturers on-screen does not have a particular advantage, mainly to PVI to buy E-Ink screen, and then assemble the hardware. At the same time, the same with the U.S. market, the electronic company to face the traditional publishers of “hostility.” As the market is still training on the upstream content providers are “the wind blows,” the supply of digital content cautious. The e-book companies, “there is rice to the pot,” and only co-copyright side, can only breed a mature industry.
Meanwhile, unlike the U.S. market is that China has not Amazon, just the rise of the eBook industry is still in order to sell hardware as the main profit model. In addition, there is China’s e-book market by the terminal manufacturers, operators and Internet content providers, such as multi stalemate situation. The initial stage of budding industry, no one want to master the right to speak, and thus build their own categories of business models.
Short toss the wide channel
Currently, domestic manufacturers channels include channel operators, channel alliance to promote mobile phone preloaded channels, and in fact the traditional IT channels can become one of the new force. In addition to traditional IT channels other than audio-visual channel, bookstore channels, OA channels, 3C retail channels, e-commerce channels and the campus community are likely to be lower sales channels. And diverse channel types, but also to further develop the IBM ThinkPad X40 Battery e-book market space, manufacturers are the battleground.
Because the channels of domestic e-books are still at an initial stage, both products from the other digital channels came in transition, or to follow the transition from brand manufacturers, and then either pushed to have come to the full transition, they face the e-book the rapid rise has not really ready.
Hanwang channel system from the view of technology, IT channel is still the main sales channel, and education channels and gift channels ranked in the second. The manufacturers also believe that e-commerce channel to be the most effective books for future sales channels, and which channels to electronic channels to be professional, it is indeed still a toss-up thing.
Reporter on the scene saw at the Forum, the official e-book from domestic regulators, manufacturers, content providers, chip vendors are all in place, and price-related issues caused by a “swarm” of big.
Zhongguancun Online General Manager at the winter snows to the user acceptance of electronic problems that their recent survey shows that Chinese consumers concerned about the e-book is important now is that prices, especially of concern about 1000-2000 yuan up 39.5%, they are able to expected that by 2010 China will face a bloody e-book price wars. However, according to reporter observed, Zhongguancun, probably a bit conservative at this conclusion from the scene, the industry continued to rack up the price the bottom line.
“From now, what price the books more attractive?” Taipower chairman of China Bureau Chief Agents Sun Wuyuan that, as long as the raw material price reductions, this year could be less than 1,000 yuan.
“Now the price is indeed a very crucial factor, to 1,000 yuan is definitely the direction, which is just around the corner of.” A supply chain business representatives said that the current cost-constrained E-IN K-screen, if the volume up, and to 16 gray product, for example, this year the price will definitely see. Marketplace for the IT end, the following should be the HP pavilion dv6000 Battery popular thousand dollars.
Ankai Microelectronics General Manager million enjoy “high prices and scarcity, not net very much” to describe the plight of the current e-book. He believes that: the price of books is to be more low-low? In fact, many of the findings, some 80% of survey is that less than 1,000 yuan, some 500 yuan, also the investigation was 200. Reporters learned at the forum, manufacturers have introduced a line of this, using homemade chips, in addition to broadcast PPT, also broadcast FLISH, video, broke below its cost is 500 yuan. This eBook is concerned, is a big boost. Lego Shenzhen Xia Huang Ming Yue, general manager of Electronic Science and Technology told reporters, hoping to help e-book industry to upgrade the chip to do than 1,000 yuan. “If the e-book can do the retail unit price of 500 dollars, each student will be staffing one.”
Internet e-book will repeat the mistakes?
However, in a Tablet PC, smart phone and wireless Internet attack of the left and right, e-book Breakthrough still faces strong resistance. Raised concerns with the industry, this year it will fire up the e-book market will not repeat the mistakes of the Internet? Because when a product’s overall cost control in the hands of individual suppliers when the industry is difficult to wide to wide development.
Business Group Chairman Sun Wuyuan that the eBook will not repeat the mistakes of the Internet, e-books have a clear audience, there are e-books can be easily read, with clear features of goods will not disappear, although it now is a small niche market, but five years after the mass market. Huang Junjie, general manager of Data Technology has also said that from the marketing perspective, the Internet this is the notebook category, which are competitive and laptops. But the e-book is what positions? It belongs to books, that is how the book market in the future, electronic markets have much, so e-book market will not appear online this fate.
China Video Industry Association, white people, said frankly: “Fujitsu fpcbp95 Battery recent launch of constantly seeing new products, Apple has released an ebook, I am worried about: it is not to grab a number of e-book market?” White people think e-book still has many advantages, both display devices or storage devices.
So, for the mobile phone industry chain in Shenzhen has reached a pinnacle, the opportunities for e-books in the end mean? The industry believes that e-books is part of the mobile Internet, Shenzhen enterprises should seize the new opportunities for mobile electronic devices, the Government should give appropriate policy support.
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